What exactly is #WineWednesday?
If you follow social media, you probably have your favorite hashtags (#) where you quickly find subjects of interest and possibly have a conversation with others about the topic. Hashtags are often a source of jokes, especially during this political season.
Laugh if you like, but I found #WineWednesday tweets quite educational when I started writing Saluté in 2011. At first, it was a way to see what other wine geeks were drinking. Then, I noticed restaurants, wineries, grape growers, winemakers, and wine educators were all jumping on the hashtag train as well. Soon, I was participating in #WineChat every Wednesday night, and that led to occasionally receiving bottles of wine to judge and to discuss online.
Rather quickly, I became a believer in the power of hashtags—especially the ones for #wine, #winetastings, #winedown, and, of course, #winewednesday—as I saw the numbers of my Twitter followers grow.
So how did all this hashtag business start? No one is exactly sure, but it is believed the first hashtag appeared when Capt. Sully Sullenberger miraculously landed his jet airliner in the Hudson River in 2009. Someone put a hashtag in front of the flight number, and it was picked up by others looking for information about the event.
A short time later, Cobevco—a wine bottler in Australia—released data stating more people opened a bottle of wine at home on Wednesday night than any other night of the week. The researchers even pinpointed an exact moment when Wednesday wines are opened: 6:53 p.m. That seems to be the point when most of us are half-way through the work week. As hashtags quickly appeared on every conceivable subject, it was inevitable that #WineWednesday would become popular among wine enthusiasts celebrating hump day.
Each Wednesday, Style will give you a little extra sip of Saluté with wine suggestions and information about upcoming wine events. In the meantime, join the #WineWednesday conversations on Twitter with us @GetStyleMag and @SaluteInStyle.