Lake and Sumter Style Magazine
10:07 am
18 August 2018

The new snake-oil dealers?

Don’t be fooled by internet pitches for health products.

The internet is one of the best ways to gain useful information about nearly everything. That’s why I keep my spam filters very low. Open access to my email address helped me discover the truth behind claims made for various health- and appearance-enhancement products—things to control blood pressure, lower blood sugar, grow hair, lose weight, and manage pain. 

What I’ve learned is these products could help you avoid being taken in by unscrupulous marketers. Although these items—prescription or over-the-counter—work for some people but not for others, many of them work for no one. The old axiom is right: “If it sounds too good to be true, it most likely is.”

Also know that these long-winded (45 minutes or longer) internet offers making extraordinary claims for certain brands can be verified on the internet. Say you find one promising to stop painful migraine headaches. You’re tempted to buy it. It’s not very expensive. The first month’s supply is free…and there’s a “no-hassle” money-back guarantee.

But before you click on the “purchase” icon, do this: Type the name of the product in your browser and see what comes up. Usually, a number of reports and critiques appear. Some may be glowing testimonials and written by the manufacturer. Disregard these. Some may be written by so-called product research firms also providing positive comments. Don’t be fooled by these. Many reviews are bought by the manufacturers. 

Pay close attention to write-ups containing negative comments about the product or its manufacturer. The more of these you find, the more you should be concerned you’re considering a “fake” brand. Criticisms posted by independent sources and not by competitors, most likely to present the truth.  

Remember, free or deeply discounted offers may end up being more expensive. They almost always contain a “forced resupply” requirement permitting the seller to renew your order until you instruct them by phone or in writing to cancel the order, and these are often difficult to terminate.

Internet research can lead you to the best, most effective brand of what interests you. However, buying a trial bottle, even at full price, may actually save money.

Finally, regardless of where you purchase any product, internet or a retail store, if it has a “money-back” guarantee, always return it if it doesn’t work. Most people don’t, and that enriches an unscrupulous marketer.

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