Much like Christmastime for the retail industry, the Super Bowl is equally lucrative for the food industry. Here are a few “super-facts” to support that.
- Grab your shopping cart: Crowded lines will be common in grocery stores, as Americans purchase $979 million in soft drinks, $278 million in potato chips, and $198 million in frozen pizza for the Super Bowl, according to Nielsen, a leading global information and market research company.
- 2. Pop till you drop: On average, Americans consume 3.8 million pounds of popcorn while watching the big game, according to the Calorie Control Council.
- 3. Counting our chickens: Americans will consume 1.33 billion chicken wings during Super Bowl weekend, according to an annual report from the National Chicken Council.
- 4. Can they arrive in 30 minutes or less? In 2016, the National Restaurant Association expected corporate pizza giant Domino’s to sell 12 million slices of pizza on Super Bowl Sunday—five times more than a typical Sunday.
- 5. I’ll drink to that: All that scrumptious food goes down a little better with alcohol. That’s not a problem for Americans, who purchase $1.3 billion worth of beer and $597 million worth of wine on Super Bowl weekend, Nielsen says.