Groveland’s Cherrylake landscape company one of the fastest-growing


Cherrylake property in Groveland. // Company photo

Cherrylake has been named the ninth-fastest-growing landscape construction and maintenance company in the United States by Landscape Management Magazine.

The Groveland company also was named the 127th-largest landscape contractor and 16th-largest irrigation and water management company in the U.S., according to a newsletter of the South Lake Chamber of Commerce.

As a fully integrated landscape company, Cherrylake experienced more than 30 percent growth from 2017 to 2018. The growth is largely attributed to the company’s strategic focus on diversifying operations. The company was born out of the need to diversify in 1985, when its sister citrus company experienced devastating freezes and was left with bare land in Central Florida. Cherrylake began to grow containerized ornamental trees in Groveland.

By 2005, the company added a landscape construction group working on high-profile jobs throughout Central Florida. Ten years later, Cherrylake diversified further with the addition of landscape maintenance.

“Maintenance diversifies our risk because it’s somewhat recession-proof,” Cherrylake President Timothee Salin says in the report. “Ornamental trees and construction are tied to the housing market, so if there was ever a slowdown in the housing market, it would affect those two businesses, whereas with maintenance, the grass keeps growing no matter what.”

Recent growth forced the company to look deeper into operations and how it could become leaner while tackling challenges such as labor shortages within the industry.

“You can improve what you can measure, and in order to measure, you have to have clear goals,” Timothee says. “You have to have a good sense of what your vision is, what your purpose is, what your strategy is, so you can identify the most important things to measure.”

Cherrylake implemented new practices, such as including hybrid crews and using 10-hour workdays four days a week for maintenance crews, to improve processes.

Cherrylake also has created a strong workplace, culture, and brand within the community. The company focuses on recruiting top talent, as well as supporting and investing in current employees through continuing education, leadership training, and wellness initiatives, the report states.

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