Sierra Ford Jones stays focused at
her Mount Dora business.
Love of photography: It gives me the opportunity to turn “ordinary” life and connection into art.
Favorite type of photography: It’s hard to choose one type. One of the best aspects of my art form is the variety of subjects. I adore photographing couples and children because of the connection. Children are especially expressive and honest in front of a camera. On the other side of the spectrum, I love doing branding photography for other small-business owners.
Favorite camera: I usually use two Canon Mark III DSLRs.
The editing process: I have an awesome teammate who helps me with editing, thus reducing our turnaround time for wedding couples. An average wedding has more than 500 photos in the gallery. We have a system. I narrow them down and edit a handful and then she edits the rest and sends them to me during and after the editing process for a once-over. We are actually going to be teaching about this process in an upcoming online course we are creating.
Photography advice: Be forever curious—curious about people, light, and your style. Also, be curious about the art and business side of things if you want to take photography beyond a hobby. Constant learning is key.